Jacob White: The keys to a sports branding hat trick Jacob White: The keys to a sports branding hat trick
Jacob is an aspiring journalist who has a passion for sports and politics. He went down to New Hampshire to cover the 2020 Democratic... Jacob White: The keys to a sports branding hat trick

Jacob is an aspiring journalist who has a passion for sports and politics. He went down to New Hampshire to cover the 2020 Democratic primary, covering rallies and talking to voters. He has also interned at Healthy Debate and Daily Hive, where he has written hundreds of articles ranging various topics. He loves many teams in all sports, including the Maple Leafs, Raptors, Bills and Blue Jays. Jacob is hoping to have a career as a sports journalist or a political commentator with the hope of doing a weekly podcast or radio show. 
Jacob’s thesis piece is called The keys to a sports branding hat trick. In his piece, he talks about how sports teams rebrand and what the keys are to a successful rebrand. He also talks about where brands go wrong when they decide to rebrand themselves. Click here to read the entire piece: http://crossfade.ca/the-keys-to-a-sports-branding-hat-trick/
You can also give Jacob a follow on Twitter: https://twitter.com/White_Jacob22

Siobhan Moore

Humber journalism professor/thesis faculty advisor

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