Roll Up The Rim goes digital Roll Up The Rim goes digital
On March 7 Tim Hortons officially tweeted out new changes to the annual contest, tweeting out that customers will still be able to play... Roll Up The Rim goes digital

On March 7 Tim Hortons officially tweeted out new changes to the annual contest, tweeting out that customers will still be able to play and win prizes through their app starting that week.

https://twitter.com/TimHortons/status/1237709768711647233

The coffee-and-donut chain removed all Roll Up The Rim cups due to the coronavirus outbreak, and moved the contest to its app. 

Timmies decided to make this move over health concerns around staff handling items recently “gripped and snipped” by customers returning them for prizes. 

How did customers feel about their beloved contest?

Kelsey Tharmakumar, a regular Tim Hortons customer, was unhappy with the new app format. “The app is going to be pointless. I have the app but I don’t even check it, on the cup it’s right” 

Tharmakumar said that people who are not familiar with their devices will not have the opportunity to win prizes. “What about people that don’t have cellphones like my dad? How is the app accessible to him?”

Asad Qidwai typically visits Tim Hortons twice a week, and he agrees with Tharmakumar when she said that this app will be inconvenient for the older population.  

However, Qidwai says that he likes the idea of Tim Hortons going digital due to the coronavirus as it will protect their customers and workers from the virus. 

“I like the reasoning behind using the digital app, but they may be missing out on the older population who don’t use their mobile devices.” 

Rizwan Wadhera, who is not a regular Tim Hortons customer, believes that the app will not work out for customers like himself.  “One of the biggest effects would be seen through people who don’t visit Timmies regularly.” 

Wadhera says the customers that come into Tim Hortons once in a while probably won`t go out of their way to download the app due to the lack of interest. 

Like Tharmakumar and Qidwai, Wadhera also believes that the older aged population is being left out of the contest. 

Nimrit Singh

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