(CNN) – Popular video sharing site YouTube has clamped down on dangerous pranks that incite physical or mental harm.
Starting Tuesday, YouTube’s parent company Google has updated the site’s guidelines and said it will not allow the upload of any videos “that can cause death and/or have caused have caused death in some instances”.
Examples cited were the Tide Pod challenge, where challengers ate the detergent packets on camera, and the Fire challenge, where users covered themselves in flammable liquid and set themselves ablaze.
The site said it is working with creators to remove content that violates the new guidelines. It is giving a grace period of two months for the “review and clean up” of offending videos before the ban comes into full effect.
The guideline revision comes with concern over the rising popularity of the Bird Box challenge, based upon scenes in the Netflix movie “Bird Box”, wherein characters perform everyday tasks blindfolded, such as driving. A Utah teen has already caused a vehicle collision while partaking in the challenge.
